In an earlier post, I “revealed” something that is probably not news (there seems to be a podcast about it at the SEMPO site but my computer doesn’t even has speakers), that SEMPO is going to debut a SEM Training Course at SES Chicago. I couldn’t find much to like about the intro track but […]

I don’t think its revealing too much to say that I got an advanced look at the SEMPO SEM Fundamentals Certification course that is launching at SES Chicago (I can’t find a link to the Events themselves, so I guess that isn’t finalized yet). The fundamentals track looks like an waste of time, with a […]

Ha ha. This could be grouped with my SEMPO post in a tag called “things_blog_readers_cared_about_2_years_ago” but yeah the Sandbox is a part of life if you’re making new sites. Andy (who is not a member of SEMPO either) has written up a description of the Sandbox effect and how to get your site out, that […]

Recently, someone I’m associated with was trying to get me interested in some SEMPO (Search Engine Marketing Professional Organization) materials. I’ve never cared much about SEMPO, never followed the endless hand-wringing about it over at SEW , never finished Grehan’s critical article about SEMPO Generally, I couldn’t care less. When it was formed, I […]

There is a widespread belief that Google and the rest of the gang are using or experimenting with quality scoring for sites, rather than simply pages. Google has made it plain to the search community, that they use “over 100″ factors to determine the relevance ranking of an individual page, and they have alluded that […]