I label this post YARP after the best comedy I’ve seen in years, Hot Fuzz:

My man The BigBadWolf over at top horror comics site comicmonsters.com has been asking me to help him with some advanced SEO stuff over at his site. We worked in the same office before I flew the coop, and I was there when he started the site. He works the site like a madman, and he’s ready to take it to the next level. This is where I’ve had most of my “success” breaking a site out of its early phase of monetization growth and stabilizing it at the next plateau of revenue. We have been giving his content a real careful look to make sure that the fresh horror news content was getting indexed, and I’ve been brushing up on SEO guidelines for Nuke, which is the base package that RC is running, but with tons of awesome custom scripting.

My version of usability is really just a way of thinking about the site in terms of what problems it solves for users, because they are searching to solve problems.  The “problem” people want to solve that Comic Monsters can solve for them is basically “I want to find out about <a monstrous comic book character> the coverage is comprehensive and the forums are a home base for independent horror comics, so everything is well-represented. So as a result the way forward is to focus on the property names like Vampirella or a great new comic Doc Frankenstein

All kinds of oddities and rarities are tracked down..

And so, it makes sense to continue developing these channels, and basically make sure that the links are distributed well throughout the site that the current modules help each other, and that the site is fully indexable. What I really do is look over your whole project looking for synergy that we can create between successful pages and the rest of your site. Then I attempt to design mechanisms to solve the problem of the entering visitor and convert him into a customer. When you have a site with compelling content like Comic Monsters, it’s less a matter of adding to the site, no SEO generated bullflop could compare to the years of work and hundreds of thousands of words poured into CM. It’s more a matter of revealing the full glory of the site and making it easy for humans (and I suppose stupid search engine robots).